ARRAY BEHAVIORAL CARE
Array was a corporate identity project for a revolutionary digital behavioral health company. I designed the logo to embody the full spectrum of mental health Array offered. Working with a design team, I was also involved in the development of their full brand visual system, including presentation template, social media templates, and stationery.
The gradient used within the logo became a hallmark visual for the Array brand.
Array’s mission to transform access to behavioral health care is visually represented by gradient. Representing a full spectrum of care, the colors evoke a modern, friendly, and calming brand personality — aligning with Array’s strategic goals.
Initial logo exploration